Pay Per Click Management 

What is Pay Per Click? 

PPC is an advertising model used on search engines and advertising networks, where advertisers pay when a user clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.

Wiki PPC  

Ad Words is Google’s flagship advertising product.  It offers search engine and site-targeted advertising for text and banner ads. An Ad Words campaign can be set to include local, national, and international distribution.

Pay Per Click management 

PPC  is recognised as a core component of search engine marketing and  the most dynamic way to advertise on the internet.

An optimum pay per click campaign will achieve more conversions for the lowest price. It is essential therefore that a Pay Per Click campaign is executed properly to achieve maximum return on investment.

Our Pay Per Click services are a complete management solution. We create, analyse, optimise and manage your AdWords campaign leaving you free to do what you do best- run your business!......

1. Keyword Research- Researching relevant keywords that will deliver volumes of traffic and the highest return on your investment is our starting point for your campaign.

2. Copy writing - We will write appealing advert copy that will encourage and attract targeted traffic to your site.

3. Cost per click bidding- We bid on keywords on your behalf in order to achieve optimum ad positioning for click through and return on investment.

4. Monitoring of your PPC campaign - by your dedicated ppc account manager.

5. Conversion tracking and campaign reporting- By tracking conversions you can monitor the success of individual keywords as well as an overall perspective of the campaign. We report monthly on campaign cost, click throughs, conversion rates, conversion costs and more!

Cost

Set up of Pay Per Click campaigns are charged at our hourly rate of £49 per hour. We charge a management fee of 10% of your monthly budget. Please contact us for a free consultation.